Benefits and Pitfalls
Latex printed textured, wall and floor graphics represent a revolutionary approach in the domain of advertising, way-finding, and interior decoration. This method utilizes the latest advancements in printing technology and material design to offer highly durable and visually striking solutions suitable for a variety of environments.
What are Latex Printed Textured, Walkable Floor Graphics?
Latex printed graphics are produced using high-quality, water-based inks that emit no harmful solvents, making them an environmentally friendly option for indoor applications. The latex inks are celebrated for their color brilliance and compatibility with various substrates, including vinyl specially formulated for floor and wall use. When these inks are applied to textured vinyl, the result is a non-slip, wear-resistant surface ideal for high traffic areas.
Applications and Uses
Textured, walkable graphics are commonly used in commercial settings such as retail stores, museums, airports, and exhibition halls. They serve multiple purposes:

- Advertising: Businesses use floor graphics for promotional campaigns, directing attention to products or special offers directly underfoot.
- Way-finding: In large facilities, these graphics guide visitors through complex spaces with directional cues embedded into the floor.
- Decorative: Custom designs can transform floors and walls into art pieces, enhancing the aesthetic of any space.
Durability and Installation
One of the primary advantages of latex printed textured graphics is their durability. The combination of latex inks and high-quality vinyl ensures that these graphics can withstand heavy foot traffic, abrasion, and exposure to various elements such as water and UV light, making them last longer than traditional signage. Installation of these graphics is straightforward, requiring only a clean surface and some basic tools to ensure that the adhesive bonds properly without bubbles or wrinkles.
Environmental and Safety Features
The environmental impact of printing has always been a concern, but latex inks address this by being water-based and free of volatile organic compounds (VOCs). This not only makes them safer for the installers but also for the environment. Furthermore, the textured surface meets various safety standards for slip resistance, making it a safe choice for public spaces.
Maintenance and Upkeep
Maintaining these graphics is relatively simple. They can be cleaned with standard cleaning solutions without the risk of damaging the print. This ease of maintenance ensures that the graphics continue to look fresh and vibrant for the duration of their use.
Challenges and Considerations
While there are many benefits to using latex printed textured graphics, there are also some considerations. The initial cost can be higher than traditional printing methods due to the materials and technology involved. Additionally, while they are suitable for temporary and semi-permanent applications, the graphics may eventually wear out and need replacement, especially in extremely high-traffic areas.
Ease of Removal
One of the standout features of latex printed vinyl graphics is their ease of removal. Unlike some adhesives that leave a sticky residue, the adhesives used with high-quality latex prints are designed to peel off cleanly. This feature is particularly beneficial for retail spaces, exhibition halls, and other public areas where graphics may be changed seasonally or for specific promotions. The removal process is straightforward and typically does not require professional help or special tools, making it cost-effective and convenient.
Lack of Damage to Substrates
In addition to being easy to remove, these graphics are gentle on the surfaces they cover. The adhesive technology used with these vinyls ensures that, when removed, they do not damage the substrate, whether it’s hardwood, tile, carpet, or even less durable surfaces like laminate or painted walls. This is particularly important in leased spaces where alterations to the permanent structure can lead to penalties or require costly repairs upon the lease’s end.
Suitable for Various Environments
The versatility of latex printed textured graphics extends to their suitability for various environments. Whether applied in a high-moisture area such as a bathroom or a space exposed to direct sunlight, the materials used are designed to withstand these conditions without degrading or causing harm to the surface underneath. This makes them an excellent choice for both temporary events and longer-term applications.
Smooth or Textured for Wall Applications

We proudly use Jessup substrates. Their full line of ASTM D-2047 certified